The book started out pretty well. It met all of my expectations. It was a page turner.

However, about the middle of the book things started getting bogged down. Plot problems, character problems, difficulties with point of view. There were even errors in grammar and spelling.

I considered giving up on the book because the author just wasn’t delivering the goods. I was disappointed. I had spent about twelve hours reading the book so far, and was at the point where I would either have to cut my losses or keep reading in hopes that the author would be able to pull it all together in the end. 

Readers ask that authors deliver on our promises. 

Before buying a book, the back cover, reviews, advertising and friends’ recommendations help make for a somewhat informed decision on the part of the consumer. 

After the purchase, readers settle into that comfortable chair and expect to be wowed.

Whether you are a well-known writer with a huge following, or you have yet to publish your first book, we must all write something that is worthy of being read.