Another way to uniquely promote your book and create more sales is to do interviews. Opportunities to do radio, newspaper, and magazine might be more realistic at first. However, do a great job and you may be invited to do a podcast or television interview.
Many of us are members of Goodreads—if you’re not, you should be! This site invites author interviews after a short submission process, including writing a short blurb about why the author feels his or her interview would be interesting to their readers. (Is there something unique about you or your writing that readers would like to know about?)
We have talked about the video blog, but here I am referring to creating a book trailer or perhaps even something more creative.
Let’s say you’ve written a teenage girl-focused book on wardrobe essentials. You could create a series of tutorials including color and fabric selection, mixing and matching styles, hairdos, etc. Or, for a book on soccer, a series of tutorials on strategies for making goals. Once done, publish them on YouTube and your other social channels.
It’s no secret that people read reviews from consumers on everything from mattresses to restaurants.
It’s the same with books. Even more so.
So, why not offer potential reviewers something free for writing a review of your book?
This “freebie” can be anything from a free copy of the book to a world cruise (Ha! Just kidding.)
Where to find these reviewers?
Look for books similar to yours that display a “Top Reviewer” badge. These are usually people who are willing to take the time to write a helpful review.
Many readers like to read books in a series.
But what if you haven’t written a series?
What if, like myself, you have written standalones?
A great strategy I will be using in the next year, is the creation of a boxed set of three of my books. Runaways, The Choice, and Simon Says will be packaged as a “set” and given special pricing.
Ideally, sets should have something in common, such as: written in the same genre, taking place in a similar location or time period, and so on.
My three books all have the same basic theme: forgiveness, so they will be advertised as such.
Just another strategy to keep those books flying off the shelves.
As we continue to take actions to drive sales to our sites, our discussion naturally turns to keywords.
Simply put, keywords are the words a prospective reader would type into the search bar in order to find a book on a topic or in the specific genre they are looking for.
If you have included these words into your headline, description copy, and your pages, your book will be “found.”
If you don’t include searchable keywords, the feisty little web crawlers will, in essence, crawl right on by and continue to search until they have discovered someone else’s website, book page, etc. Yikes!
The suggestion is that we narrow down a list of 5-7 keywords and insert them in our copy everywhere—and as often as—we can.
Some day, we may not have to do this. Some day, we may be famous and have a following–readers who require nothing more than typing in our names as they search for our latest books.
But for now, those 5-7 well-chosen words are key.
I mentioned in my last post that we would embark on a short venture together in order to learn to do things that would be visual and thus equate in BOOK SALES, according to the latest “research.”
The first idea I came across is the suggestion that authors create a video blog.
So, instead of writing posts each week, like I do, and pairing them with interesting pictures, we are being encouraged to make videos, upload them to YouTube, and then embed them in our blog posts.
In the videos, we can answer questions, do interviews, recommend conferences, teach writing skills, or endorse our books.
In the visual age, this is just one of many ways to drive sales to our website or Amazon page.
We will explore others in the weeks to come.
Lately, it seems all the buzz is about U-Tube videos, podcasts, and interviews.
All things visual.
There are websites which help authors do book trailers, podcasts, and interviews.
But, of all these, which really bring results? Which equate to book sales?
Glad you asked.
My next few posts will deal with each of these, individually. I will bring you the latest numbers in a concise manner.
See you next week for the first installment.