I don’t know everything there is about Pre Launch, but I did learn something very interesting this week.

It seems that all the books one sells before the actual publish date are combined and the author gets “credit” for them on Amazon on the very first day of publishing.

You can use a PreLaunch format to accomplish this, or you can simply go on Facebook, Twitter, a web email list—whatever you’d like—and offer your book at a discount on Amazon until the book is actually published. 

Pre Launches help an author garner publicity early on. So do social announcements, combined with discounts.

By next week, I will have learned much more and will write a blog post about these two methods of pre-advertising.

Until then…