I made a promise last week to do some research on pre-launches. I talked to a friend who definitely recommended one of the two pre-launch styles I mentioned. He feels the extra work is worth it—in both sales and publicity.

But, remember, you must be 100% ready before you do so. Meaning you have your keywords and categories chosen (which is what we were discussing last week, too.)

The thing I learned about categories is that I needed to know the definitions of words I already thought I understood. For example, should I choose religious or spiritual? They are two separate categories.

Religious refers to an outward expression of inward faith, whereas spirituality means an inward connection to God (or another “higher-power) which affects the way one lives their everyday life. And knowing that distinction will help me when choosing my book’s categories.

There are quite a few other categories that may require a look in the old dictionary. So, have fun!