If you watched the Republican National Convention this past week, you heard from average Americans who had been invited to speak. We hung on their every word—a testimony to the power of story.

This experience reminded me of why biographies, autobiographies, and memoirs have become so popular. 

We all love a good story. If you have one, tell it.

If you know someone with a meaningful story, encourage them to share it.

There will always be a thread of truth that will tug at someone else’s soul—a common theme or experience that will resonate with them.

And that, my friends, has the power to echo into eternity.