My husband and I have been shopping for new entry doors for our home. Until we began this search, we had no idea how many styles and materials are available.

We made a list of manufacturers from an internet search and set out to visit as many of these in person as possible this past week.

We discovered that prices, styles, and quality vary. No surprise.

We also discovered that my husband’s preferences are different than mine. No surprise there, either.

The process reminds me of when we shop for books at a book store. We are first drawn in by the cover, then the genre, price, and so on.

That’s why I always say that you CAN judge a book by its cover—or at least it’s true that readers DO judge books by their covers–at least initially.

So draw readers inside with an amazing cover. Then, be sure what’s inside meets their expectations.