Fiction authors, once you have decided on a title and cover, turn your attention to the back cover copy—which may be the most important words you’ll write.

Why?

Because it is an ad for your book, read by shoppers after the cover and title grab them. (It may take a while to write, but remember if can also be used as your Amazon description.)

This summary of what your book is about, should only be a paragraph or two, and include the story’s most compelling plot points. 

The best descriptions will end with an intriguing question or something that will hook the reader.

You should leave enough room for a professional-looking, clear photograph of your face.

Next to it, include a mini-bio. Your formal author bio should also be included INSIDE, near the back cover. 

If you have room on the back cover, you can include one or more endorsements. Some authors use endorsements instead of a book description.

But, a word of caution. The endorsements should be from well-known authors in your genre. Any others you may have can be used as reviews.