In the past two weeks, I have been getting Junk emails advertising—actually guaranteeing—40+ reviews on Amazon and Goodreads. The correspondence says they are fully compliant with Amazon’s rules and regulations.

Why the influx of these so-called review businesses? How much do they cost? Do they deliver what they promise? Do they really “comply”?

Well, the jury is still out on that one because I’m not sure I want to get caught up in something that just might be a scam.

If you have tried one of these. I’d be interested to hear about your experience.

Generally speaking though, I would make these few remarks:

It’s a waste of money to pay for a trade book review if you only intend to sell your book on Amazon. You will sell more books by generating more five-star reader book reviews.

For myself, I usually read short and to the point reader reviews, rather than lengthy professional ones. Those reviews mention things like character, plot, theme (which I am interested in as a reader) and less about writing style, editing, and so on.

And, remember, paying for a review is no guarantee that it will be any more positive than reader reviews.

Here’s a plan for finding those reviews which will be of most benefit:

*Go to Amazon and find several books that might be direct competitors of yours.

*Look at their category on Amazon.

*Find the bestsellers in each category.

*Read their reviews and see what review sources are listed.

*You may find some free blogger reviews and/or some free niche publication reviews.

Like I said, I am curious about the “new” paid reviews advertised out there recently. Please write in and share your thoughts.