I participated in a book fair at our local library this weekend. You may have had opportunities to do so in the past, also. As I talk to fellow authors, I find a wide range of answers to the age-old question: Was it worth it?
First of all, depending on the location, season of the year, and advertising used, it may be a good way to sell some of your books.
Secondly, It gets your name out there. You have a unique opportunity to meet your potential reading audience and “sell yourself.”
Thirdly, being able to network with other authors, editors, and publishers is always beneficial.
Fourthly, if the event is marketed well, you may gain coverage from local news outlets.
Finally, if there are speakers and mini-classes available, you will have a chance to learn and grow as a writer.
On the flip side, most authors report few sales at these events, which may make the time and money (cost of books, shipping, and table fees–which can be anywhere from $0 to hundreds) involved prohibitive.