Things used to be so simple. Now, everything must be bigger and better to draw our attention.

 

 

For example:

Superman

Supermodel

Super Mario

Super Chunk

Super Hero

Super foods

Supercuts

Super soft

Super cool

Super star

This “Super” mentality makes it difficult for a lot of people, including writers.

Our audience demands more.

And, so we must demand more of ourselves.

The pace must be faster.

The characters must be larger than life.

Quirkier…

more colorful…

smarter…

more interesting.

So we dig deeper…widen our appeal to a broader audience.

We meet the challenge…

up the ante…

we super-size it!