Although you can find articles on the Internet which place the value of a single Facebook Like at between $8-12, others say each like is worth an average of $174.
Things like your budget, resources, and objectives determine just how much a “LIKE” is worth to you.
You may also want to consider that just because someone “Liked” your page doesn’t mean they will automatically like all of your posts or purchase your books.
Experts say that a page “Like” should be viewed as a potential client. In fact, some say that until a visitor to your page purchases a book, they should be considered to have a worth of “zero.”
I think, however, it is more useful (and realistic) for us to consider just how valuable the Facebook Community is to a writer as a whole.
Now, I happen to believe that someone is valuable if they engage in my posts, share content, and interact with me on one of my websites or subscribe to my emails.
Therefore, I want to make them happy. I want them to feel appreciated. I target my marketing to appeal to them.
I furnish them with information, share their opinions, offer them free and/or discounted deals, and of course, I visit their Facebook pages and “Like” them!
Even though we may never meet in person, Facebook Friendships are reciprocal relationships and we need to view them as such.
The value of a friendship?