Driving home after an evening out, my husband complained about a driver in front of us. “Just look at that guy, weaving in and out of traffic. He’s going to get somebody killed. He needs to stay in his own lane.”
Perhaps writers should heed his advice. Settling on one genre, such as Amish Romances, for example, lets the reader know what to expect when purchasing one of their books.
When a brand is loud and clear, it not only benefits the reader, but it also helps the writer focus their writing.
New writers often have to feel their way through two or three books before they catch the vision for their writing, however.
Recently, I discovered that my books—Runaways: The Long Journey Home and The Choice: Will’s Last Testament—have a common thread: forgiveness. Then I took a hard look at my newest book, Simon Says, and found that this story about bullying has forgiveness as its central theme, also. (Simon Says is not, yet, completed).
So, I guess I am in full “branding mode” and I couldn’t be happier than to be writing stories of forgiveness because they assure us there is hope after we mess up or make wrong choices.
So, if you don’t want your readers to be confused and you want to bring your writing into focus,
Simply find your lane and stay in it.