The Right Words Are “Key”

businessman with a cup of coffeeAs we continue to take actions to drive sales to our sites, our discussion naturally turns to keywords.

Simply put, keywords are the words a prospective reader would type into the search bar in order to find a book on a topic or in the specific genre they are looking for.

If you have included these words into your headline, description copy, and your pages, your book will be “found.”

If you don’t include searchable keywords, the feisty little web crawlers will, in essence, crawl right on by and continue to search until they have discovered someone else’s website, book page, etc. Yikes!

The suggestion is that we narrow down a list of 5-7 keywords and insert them in our copy everywhere—and as often as—we can.

Some day, we may not have to do this. Some day, we may be famous and have a following–readers who require nothing more than typing in our names as they search for our latest books.

But for now, those 5-7 well-chosen words are key. 

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