We have talked about the video blog, but here I am referring to creating a book trailer or perhaps even something more creative.

Let’s say you’ve written a teenage girl-focused book on wardrobe essentials. You could create a series of tutorials including color and fabric selection, mixing and matching styles, hairdos, etc. Or, for a book on soccer, a series of tutorials on strategies for making goals. Once done, publish them on YouTube and your other social channels.