“Still posting each week? I can’t believe you’re still at it. I hope it has been worth all the time and effort.”

My friend’s comment prompted me to re-evaluate my blogging habit. Was it just a useless exercise or was there real value to it?

Just how was this use of my time impacting my writing business?

Here’s what I discovered:

1)  Blogging on a regular basis is one of the most effective ways I’ve found to keep my customer base engaged.

2)   Blogging definitely raises my rank in target keywords in search the engines.

3)   Blogging lets visitors to my site know that I am active in my craft.

4)   Blogging keeps me actively learning so I can pass along relevant information to my followers.

For me, blogging on a regular basis is definitely worth it.

If you are a writer without a website of your own, I would strongly recommend getting one. If you don’t feel that you’re ready to commit to at least a once-a-week blog, I urge you to find several sites you like and write a comment on each of them every week.