Do you like the familiar—what’s comfortable and predictable? Or, do you crave the thrill and excitement of change?

I was talking to my neighbor at our yard sale and he told me that his wife reads several books a week—all Christian Fiction Novels. He stopped counting last year when she announced she’d already read over 300 since July.

While Christian Fiction is definitely what she likes to read, there are others that read a variety of books—some recommended by friends or those they see receiving five-star reviews.

So, what does this have to do with writing? Statistics tell us that far more people read exclusively from genres they enjoy than those who “mix it up.”

These readers also tend to read books from authors they like, moving on to another author only after they have exhausted all their preferred author has to offer.

So, if you are a writer, in order to gather a following, choose a genre you like and stick with it. Readers will find you—and be loyal fans—if you continue to give them more of what they want.