Book Bub

Book Gifting for Christmas

Posted on by Brenda Poulos

My weekly post usually focuses on some aspect of writing. I share ideas, opinions, and information for authors.

However, readers are the reason we write, so this blog’s for you!

I just perused the books on The Kindle Book Review and on Book Bub. 

For the most part, the books I saw have Christmas and/or Holiday themes. Writers purposely focus on these, hoping to publish at least by October and thus, being ready to capture the “gifting” crowd.

While this may make sense to authors, is this really what readers want to read? Or would readers in colder regions of the country rather read stories with beach/tropical settings? 

Or, does it even matter? 

Perhaps you choose your books for gifting differently than those for reading. Maybe you select gifts based on ones you’ve read (and liked yourself) or ones that have been recommended to you by friends or those having lots of five-star reviews.

There are many reasons readers choose the books they do. If you are a reader (or a writer who is also a voracious reader), please write back and share your reasons for gifting books for Christmas.

Hit the USA Today’s Bestseller’s List

Posted on by Brenda Poulos

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Learn how, along with me:

I’d like to share what I have read so far. (Book Bub has lengthy articles on this. I have condensed it for this blog, but feel free to go on their site for the “expanded” version).

They suggest a concept called PROMO STACKING, which is “running multiple marketing campaigns within a short timeframe to maximize the volume of sales within a bestseller list’s reporting period.”

Here’s my outline from reading on BOOK BUB:

  1. Promo stack during the preorder period.

            a) One month before a book release run a Book Bub Preorder alert. (More about this is to come.)

-or-b) Discount the book during the preorder period, promote on author’s blog, do giveaways, do a Book Bub Ad campaign. (Yes, we’ll learn about these, too).

2) Discount a previous book, along with making the new release only .99 or 1.99. Run a Book Bub Ad campaign.

Put ads on Books Butterfly, Kindle Nation Daily, and Bargain Booksy. Blog. Do an Organic Twitter campaign. (Again, I will be learning about these and passing the information along to you in the coming weeks).

3) Bundle previous books into a Boxed set at a discounted price. Write new back matter for the boxed set. Run Amazon Marketing ads and Facebook Ads.

It’s okay if you aren’t familiar with one or more of these.

Each week, read my blog. I will be researching them, individually, for you…

and learning right along with you!