Tablets and smartphones are becoming the preferred method of reading around the world. This means that in the future, authors need to produce text that looks good on the small screens of smartphones and tablets.
Space between lines of type.
Lots of white space.
Short sentences and phrases.
Large type face.
Writing styles that are easily and quickly understood.
Authors, how can our books compete with videos, games, and news blurbs? I thinks we will need to incorporate color, illustrations, even animation. How about interactive books???
E-books sell twice as often on Amazon. Don’t think this is because of the lower price point. It is actually about the popularity of this technology.
So, welcome to the future, fiction writers—a fast-paced, illustrated, shorter, and plot driven future.
A few months ago, I told a new acquaintance about my struggles in marketing. (We had been talking about her daughter who is graduating from high school this year and her need for a part-time income. I told her mother that it was amazing to me that “young people” find technology so easy to use.)
So I saw this meeting as an opportunity to make some changes.
I’m hiring this eighteen-year-old to put a fresh face on my Facebook pages and my Amazon advertising—and earmark some of my marketing dollars toward a new “look” for my online presence.
Will my marketing dollars be well spent?
I hope so.
Because the story about the guy who never saw any changes in outcome because he kept trying the same strategies time after time is really my story.
Is it yours, too?
Maybe it’s time for you to change where you write—or when. Perhaps you need to read a few books on the craft of writing or attend a conference.
Whatever you need to change, there’s no time like the present to make that commitment—to yourself and your readers!