It’s an old expression.  Choosing time and time again to learn, or perfect, a skill, but seeing little or no improvement no matter how much you try.

You just don’t have the knack for it—like me and making blintzes…

Tip #1 for 2018: Hire someone to do the “dirty work” for you.

I’m not giving up on marketing. But, I know my limitations and am now conceding the battle—waving the white flag.

I’m hiring an expert to assist me in accomplishing those things I just cannot do for myself…am not gifted at…would prefer not to struggle to learn anymore.

I’m throwing in the towel.

I am deciding to work smarter…not harder.

You may need to make a similar decision for yourself this year.

The internet is filled with people willing to help—for a price.

That calls for a marketing budget.

And, that calls for another blog post—

next week.