Make Your Imprint

You may not be familiar with the publishing term Imprint

Simply put, it is the trade (brand) name owned by a larger publishing house which often publishes books targeting specific niches and reading demographics.

Imprints are essentially branches of the same company.

They all tend to have their own resources like editorial and marketing staff, but share production, design, and sales teams with their larger publisher.

Imprints have the advantage of the larger parent company’s ability to get books into stores/retailers, such as Barnes and Noble.

If the book cover is intriguing and targeted toward the right audience, the average reader usually doesn’t care about reading from certain presses or specific imprints. 

So, you may consider publishing with one of these familiar ones next time around: Penguin Random House, Howard, and Avid Readers Press (just to mention a few).

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