Hybrid Publishing combines elements of both traditional and self-publishing. The difference being that in hybrid publishing, authors pay or subsidize most or all of the costs of publishing and are NOT given an ADVANCE on royalties. The publisher takes care of the editorial, design, and marketing of the book.
Hybrid publishing works well for authors who just want to write, write, write, without having to spend time in those others areas. Appealing. Yes?
Remember: Although with traditional publishers, authors may get less in the way of royalties, self-publishing lets you keep the most, with hybrid falling somewhere in between.
Unfortunately, some hybrid publishers are little more than vanity publishers, which try to scam authors and spend very little of YOUR marketing dollars toward marketing.
Self-publishing, along with hiring a marketing person (or firm) seems to be the best way to go for the author who doesn’t want to spend their time doing their own marketing.