More on Creating That “Book Buzz”

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Be sure to start talking early—months ahead of time—via social media: Facebook, X (Twitter), Pinterest (Yes, it’s not just for hairstyles, recipes, and decor), Goodreads, and so on.

Post/Blog: Whether you have a book coming out or not, you should be connecting at least weekly. Besides writing a blurb, you can include RELEVANT images, quotes, excerpts, etc.

Cover Reveal: Reveals aren’t just for baby announcements! You can narrow your cover choices down to two or three, and ask for opinions on Facebook, for example. (I couldn’t resist the opportunity to show off my romance novel’s cover, above.)

Once you’ve chosen a cover, post it. Thank participants by offering them “freebies” in exchange for their email addresses.

Add or Chop?

What to do if your manuscript word count is too low:

  1. Consider making it book one in a series.
  2. Publish it as a novella.
  3. Reread your manuscript. Are there places you can add a scene? A chapter? 
  4. Could you write a prologue? An Epilogue?

What to do if your manuscript word count is too high:

  1. Reread your manuscript. Look for ways to use more concise vocabulary in order to say what you intend, but with less words.
  2. Eliminate repetition. Especially in cases where you are revealing your character’s inner thoughts.
  3. Split your book in two, making the second half another book in your “new” series.
  4. Remove some of your content (especially in non-fiction or self-help books) and use the “extra” content in a blog, short story, etc.