
Be sure to start talking early—months ahead of time—via social media: Facebook, X (Twitter), Pinterest (Yes, it’s not just for hairstyles, recipes, and decor), Goodreads, and so on.
Post/Blog: Whether you have a book coming out or not, you should be connecting at least weekly. Besides writing a blurb, you can include RELEVANT images, quotes, excerpts, etc.
Cover Reveal: Reveals aren’t just for baby announcements! You can narrow your cover choices down to two or three, and ask for opinions on Facebook, for example. (I couldn’t resist the opportunity to show off my romance novel’s cover, above.)
Once you’ve chosen a cover, post it. Thank participants by offering them “freebies” in exchange for their email addresses.




