Are you able to pare your story down to three to five sentences?
Can you say it smoothly within three minutes?
The sole purpose of a pitch (the in-person conversation with an editor or publisher) is to convince them to give your story a look.
Be sure your pitch includes:
Hook: Why they should read your book.
Synopsis: What the story is about. (Be sure to include the title, length, and genre of your novel). Your
target audience; and where it fits in the market (Titles of books similar to yours—and why yours will be different); and your bio.(including why you are qualified to write the story and what you are willing to do to promote your book after it is published.)
Remember to take your business card with you. You don’t want to be writing down your information on a gum wrapper while going out the door!