sales

Book Fairs—Is Participating Worth It?

Posted on by Brenda Poulos

I participated in a book fair at our local library this weekend. You may have had opportunities to do so in the past, also. As I talk to fellow authors, I find a wide range of answers to the age-old question: Was it worth it?

First of all, depending on the location, season of the year, and advertising used, it may be a good way to sell some of your books. 

Secondly, It gets your name out there. You have a unique opportunity to meet your potential reading audience and “sell yourself.”

Thirdly, being able to network with other authors, editors, and publishers is always beneficial. 

Fourthly, if the event is marketed well, you may gain coverage from local news outlets.

Finally, if there are speakers and mini-classes available, you will have a chance to learn and grow as a writer. 

On the flip side, most authors report few sales at these events, which may make the time and money (cost of books, shipping, and table fees–which can be anywhere from $0 to hundreds) involved prohibitive.

Choosing a Genre

Posted on by Brenda Poulos

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Should you write in the genre you enjoy or write in a genre that “sells?”

That’s a complicated question, isn’t it?

If your “genre-of-choice” is one which isn’t hugely popular—and if getting sales is your primary objective—then jumping over to a more sought-after genre may be just the ticket to get you discovered.

However, if you have misgivings about writing in a particular genre (Erotica, for instance) or simple no interest in it (say, Westerns), then don’t switch over.

It’s like selling yourself out.

Why? Because we are writing for the joy of the craft…because it makes us happy…it fulfills us the way nothing else can.

What is the writing experience worth to you?

Figure that out and then you’ve answered my original question.

For me, it has nothing to do with chasing the dollar. 

It’s all about the journey.