Are You a Dream Chaser?

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I remember a few years back there were a handful of movies about storm chasers. They are guys who want to experience, write about, and take pictures of major storms around the world.

It is about the thrill of the hunt…the flow of adrenalin…the brush with danger.

There are a lot of chasers in life. And they don’t all realize their dreams.

Are you a dream chaser?

You’d be surprised how many people want to write a book. They often go to conferences and classes, but never seem to commit anything to paper.

Others actually do get their books written, but spend endless hours writing query letters and pursuing agents and publishers. Only a handful of these ever get “accepted.”

We authors and “would be” authors live in such an exciting time. We don’t have to succumb to being dream chasers.

In the era of self-publishing, we don’t have to wait to be discovered or be awarded a publishing contract. 

We can take control of our dreams and get our words—our message- out there in ways that weren’t possible even a decade ago.

Self-publishing isn’t easy. It isn’t cheap. I’m not suggesting that it is.

However, if you are persistent, you can learn the ropes. You can surround yourself with Beta Readers, editors, cover artists, and so on. You can learn to market your book (bearing in mind the limitations of your pocket book).

Whether you write fiction or non-fiction, intend to write that one stand alone book or a series, there’s no time like the present to achieve your goal and turn your big dream into reality.

I know it is popular to say, “It’s the journey that’s important; not so much the destination.” But, I believe both have value.

The whole writing process can be invigorating and give writers the opportunity to learn a lot about themselves and the writing craft. It can be enjoyable and even addictive.

But in the end, the quality of the finished product is also important. So doing a professional job is essential.

Self- publishing gives writers the opportunity to reach their target audience with their message. The written word gives writers the the opportunity to change opinions, present ideas, entertain, encourage, and influence the lives of readers.

As characters evolve, face life’s situations, and reach their potential,  writers themselves share in their joy and triumphs and are forever changed, too.

Dream chaser, or dream maker?

Unlike any other time in history, the choice is yours.

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Traditional Publishing

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Forty-five percent of book sales on Amazon last year were written by self-published authors.

That’s getting close to half—and predictions are for that number to keep going up. 

Still, there is an honor attached to being accepted by a traditional publishing house. These authors are viewed by some as being “real” authors—although that viewpoint is rapidly changing.

There are not as many big publishing houses as there used to be, making it even more difficult for a writer to get a book deal from a publisher. If they do, it makes it all the more prestigious. 

So, what is it that a publisher might do for an author that they cannot do for themselves?

Well, first of all there’s the imprint of the publishing house on the book cover that is akin to getting a gold star on a spelling test in elementary school (at least that’s how it was “way back when” at the school I attended).

Then, there is the fact that major publishers pull a lot of weight with the brick and mortar bookstores and are much more likely to get their authors actual shelf space.

Finally, traditional publishers may get some of their most popular authors cash advances in some cases and they often have in-house editors. 

In days-gone-by, traditional publishers did a lot of marketing for their authors, but don’t count on that in today’s world. These writers are finding the greatest responsibility for advertising their books is being placed on their very own shoulders.

So, I ask, again, what is it that a traditional publisher might do for an author that he/she cannot do for themselves?

In my humble opinion, not much.

However, if you are young and have time on your side so you can afford to wait for a traditional book deal and/or the points I’ve mentioned are important to you, then by all means polish up your query letter.

We’ve talked about the query letter before, but for those who haven’t been following this blog for a lengthy period of time, I will touch on the subject next week.

 

It’s Decision Time

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Will you self-publish or seek a traditional publisher?

These are two different roads, to be sure. You may choose to self-publish if you want to retain more control in the process. Along with that is the fact that you will also do most of the work yourself, which includes the cover, interior formatting, obtaining your ISBN’s, marketing, etc. One hundred percent of the financial burden will be yours, also.

The internet is full of self-publishing options, so read everything you can about them. Talk with other authors. Ask what they chose to do—and if they would do the same thing, again. 

Some of the options offer as little or as much guidance as you’d like and vary widely in costs. Your budget, time available to work, and your technological abilities may dictate which is the best course of action for you.

I published my first three fiction books through Author Academy Elite. You can find out everything about Kary Oberbrunner and his team on the internet. Sign up for a free webinar to determine if this—or a similar self-publishing group—is the course of action for you.

My two interactive picture books for Alzheimer’s patients, I Remember the Seasons and I Remember Bible Stories were totally self-published under my own imprint, Connections Press. 

I made both decisions by listing the plusses and minuses of each option. I weighed them until I was sure that one was the best choice for my situation.

Once I made my decision, I moved ahead quickly. I got the job done.

I still go through the same process each time I am ready to publish a new book. Things in the industry change, my skills improve (or at least I’d like to think they do) and finances are always a consideration. I use what I’ve learned to help me make the best decision for each book.

Next week’s blog post: traditional publishers.

Happy Landing!

I’d like to tell you about Ben De Rienzo’s Booklaunch. This is especially good information for those of you who are nearing completion of your book or even those who have already completed your book and beginning your marketing. It just may be a game changer for all of us because we must be active in promoting our books if we are going to be successful in the marketplace. This is true for those who are self-publishing as well as those who are going the traditional publishing route.

In a nutshell, this is all about a landing page, which is a single, dedicated, permanent page on the internet used to promote your book. It is a template for a page which shows the book cover, has space for a great headline and welcome copy, a brightly-colored “Buy Now” button, purchase links to vendors, space for your bio and contact information, offers a “Sneak Peek”  (the first chapter or two), space for credible endorsements, responsive web design (for those who shop via their smart phones, etc.), capability of running your video book trailer, allows for page customization/optimization to support your overall brand, and….

I think you get the idea.

I watched his webinar, last Thursday, and the above information is taken from my notes. I am pretty certain that what I have said is accurate, but please check everything out on his website to verify. His website address is: www.booklaunch.io

If you are like me, I want to write—not necessarily spend all of my time on publicity and marketing—and so I appreciate any tools I can use to make this process easier for me. The fact that his company offers unlimited help via phone, chat, and so on makes me doubly interested in getting started. Did I mention you can use a plug-in to put this on your WordPress site?

So for those of you who have a passion for writing, but whose computer skills are minimal, or those who find yourselves in a time crunch, checking out Ben’s Booklaunch may be yet another tool to get your self-promotion off in the write direction.

By the way, I know Joel Friedlander also has a landing page out there. He is another amazing guy whose many products you may want to consider!