reading

The Magic Month

Posted on by Brenda Poulos

Students, teachers, and parents know what the month of August means.

Back to School dominates television ads because in most states school begins in August.

So, what about authors? Should the month of August be on our radar, too?

The more times that I’ve heard it over the years, the more I am convinced that from mid-August to mid-December is a golden time of year for those who write and publish books.

A large percentage of people begin their Christmas lists in August. Many actually begin their online shopping.

So, I’m putting the advice I’ve received to the test. 

On August 15th, I published my latest book, Justice for Jessie, and advertised it at a reduced price on Amazon for the first week. (Both e-book and paperback editions).

I will follow its sales through the end of the year and compare those sales with those of my other books which I published in the spring. And, while I am waiting on those statistics, I will be writing for another release in August of 2024.

(By the way, a few blog posts ago, I mentioned I’d soon be publishing, Blinded. However, I discovered that there were already A LOT of books by that title. I renamed my book right before publishing to Justice for Jessie, which I actually like better!) 

There Are Words, And There Are Keywords

Posted on by Brenda Poulos

I admit that I am only beginning to learn why keywords are so important in selling our books.

Keywords are aptly named. They are the words a person types into the search bar when looking for a book to read. 

So write the blurb to be placed beside your book cover on Amazon using the words you think readers will type in their search bars. 

So many of us, including myself, wrote our blurbs to be interesting and clever in order to garner sales. However, the readers have to get to that page first. 

And the way they do that is by using the search bar.

If they are interested in fiction, they will probably type the word fiction in. However they will type additional words in order to refine their search.

For example: Fiction>Westerns>Native Americans>New Mexico and so on until they pinpoint exactly what they want.

So if you are writing about Native Americans in New Mexico, and you want readers to find your book, you must work those words in your blurb. (Challenging, to say the least).

Previously, I put my allotted keywords on the page where I uploaded my manuscripts onto Amazon. But I failed to write these words into the book description (blurb), failing to take advantage of that marketing tool.

I just finished writing my blurb for my new book, Justice for Jessie, using my keywords. And, as time permits, I will be rewriting book descriptions for my previous books.

It is never to late to learn something—and put it into practice.

Choosing Your Subtitle

Posted on by Brenda Poulos

A subtitle should tell the consumer additional information that cannot be conveyed by the title alone.

You’ll want to choose one, if possible, because it gives you an additional chance to add more keywords on Amazon.

Keywords are simply the words a person would type in the search bar to identify the kind of book they are looking for.

Authors are allowed to choose ten keywords. These will come from the title, subtitle, back cover blurb, and book description you write for your Amazon sales page.

I wrote down dozens of ideas for the subtitle for my soon-to-be-released book, Justice for Jessie. I decided on Forgiving the Unforgivable because it further described my book, along with being “catchy”—at least to me. It was also short and sweet, making it more memorable. 

Remember: Your subtitle should represent the genre in which you write, mine being Christian Suspense.

What Now?

Posted on by Brenda Poulos

So you think you’re done with your book when you’ve written the last line?

Not so fast, my friend.

There’s still the title page, dedication page, biography, Dear Reader page, copyright page, “Other Books by this Author” page, and anything else you’d like to include to personalize your book.

If you don’t have one by that point, you’ll need to purchase an ISBN. Then, being the search for an editor, publisher, publicist, and so on.

When should you do these things? 

Look way back to the top of this blog. Do them before you ever get to that point. At least four months ahead.

It’s hard to do all these things while you’re writing that final chapter, but if you don’t, you’re giving up prelaunch publicity, hype, and presale revenue.

One big thing you can do to help the success of your book is choosing the right subtitle. I’m doing that for my own book right now, so please read my blog next week to find out why and how I’m choosing to include one.

Until then, Happy Fourth of July!

Those Critical First Three Chapters

Posted on by Brenda Poulos

Shopping around for an agent and/or publisher? 

If you are fortunate enough to get a positive response, you’ll most likely be asked for a sample of your writing.

Whether you’re asked for one chapter or three, “put your best foot forward”—as parents often say.

Self-publishers bear the same burden for excellence. Those first chapters are critical in order to hook readers, give them a sense of what the book is about, and introduce the hero’s struggle.

It is from that sampling that you will be offered a contract or earn a sale. But keep up the pace and make sure you continue writing with that same level of quality right to THE END.

Every Instinct is Telling Me To Do This

Posted on by Brenda Poulos

I am struggling with the last chapter of my book. Fighting every instinct to kill off my hero at the end!

Who would do such a thing?

Wouldn’t it be akin to giving your book the “ax”?

Is there ever a time it’s appropriate to take such drastic action?

I think there are some considerations we must take before we can answer that question for you and me.

1) Has the character successfully ended their character arc? Is the plan to develop another journey for them to take in the next book of a series?

2)    Is there another character from this story that we’d like to bring forward as the hero in the next book in the series?

3) Is the goal to pack a powerful punch that readers will not see coming?

There are other questions to be answered, too. Let’s think about the means by which their life will be taken. An act of nature? A murder? Suicide?

There must be a good, plausible reason for the character to die at the end. Do they allow their own death in order to save the world? Or it could be something much simpler will send the book to the top of the charts?

Look for my newest book, Blinded, at the end of summer to read which ending I chose.

“Continuing Education”

Posted on by Brenda Poulos

U-Tube is a great resource for many things. My husband uses it quite often. He’s a do-it-yourselfer who finds help, directions, videos, and multiple viewpoints any time he needs it.

As an author, I find answers—and even inspiration—by regularly listening to podcasts and tutorials.

I know. You want to write, write, write without interruption. So do I.

I’ve found the only way I want to give up time for this endeavor is to simply plan it into my weekly schedule. One afternoon a week, I take off my author hat and put on my student hat.

Nothing in life is learned through osmosis (the unconscious assimilation of ideas and knowledge) as much as we’d like to think it possible.

Most authors start out writing by going to conferences and reading books on the subject of writing. But writing rules and trends change, so don’t stop learning. 

Carve out some time for continuing education each week to keep yourself “up-to-date” and in “the know.”

What’s Up with ‘That’?

Posted on by Brenda Poulos

Just as some realtors are known more for listing and others for their mastery at selling, in writing some authors are known as experts at character development, while others are more proficient at plot.

However, my opinion writers must strive to master characterization and plot. We must also improve in other areas as well. Description, dialog, backstory, and the ever elusive cliff hanger are also important in crafting a well-rounded novel.

And as we grow as writers it is important to stay up on changes within the industry. For example, did you know that within the last year or so the word that, got the ax?

If you want to refer to something specific, you can simply name what you are referring to: “I’d like some more of that” can be changed to, “I’d like some more mashed potatoes.”

Sometimes you can just rewrite the sentence as: I found that the price of a haircut and color in Las Vegas is almost twice what I’d paid in Phoenix, so I may decide to “go gray.” (True, by the way). This can be rewritten as: I may decide not to color my hair anymore because the price in Las Vegas is twice what I paid in Phoenix.

Here’s more information on that usage:  use that for things, but use who/whom when referring to people.“Pass the cookies to everyone who wants one.” Or, “I’d like to test drive that car.”    

Finally, avoid beginning sentences with the word that and avoid phrases such as “the fact that…”

But, if you’re like me and can’t remember all of the rules concerning the word that, simply try to reword your sentences to avoid using it so often that it becomes a glaring repetition. 

So, you caught my misuse above? How about a rewrite:  “…to avoid using it so often it becomes a glaring mistake.”

So You Want to be an Author

Posted on by Brenda Poulos

I retired from teaching quite a number of years ago, and like so many before me, I longed to write a book.

I told myself it would be easy. After all, I knew grammar, sentence structure, paragraph construction. I was aware of the importance of using adjectives and verbs to make a story exciting.

Without going to school each day to teach, I knew I had the time to write.

I began writing, telling the story that had been in my head for eons. The process was exciting. I was living out my dream. And, I must say, I was pretty proud of myself. 

Until I shared the first chapter with a group of seasoned writers who burst my bubble. I was “telling” the story, but they said I needed to “Show, Not Tell.”

I found that just because I had been a teacher… just because I loved to read… didn’t mean I could naturally write. That began a months-long quest to learn the writing “rules.” Reading books, taking classes, going to conferences.

I joined professional groups. I studied the craft of writing.

Writing is fun, but it is also hard work.

Several years later, with a few books under my writing “belt,” I started the blog that you are now reading. It has been five or six years of sharing what I’ve learned with others once every week.

Each of my blogs is archived on my website under the heading “BLOGS.” I invite you to visit my website and spend some time reading on subjects that interest you as a writer. I am not the end-all of writing information by any means, but there may be usable information there for you.

My website: www.brendapoulosauthor.com  (You’ll want to start your own website at some point, so when you follow the link, look around to see all of the “parts” that need to be included and click on the various links to see how they all work together for the benefit of your readership).

Celebrate My Dad’s Birthday!

Posted on by Brenda Poulos

When is a series born?

Is it on the outset? When the author writes the first words of BOOK ONE?

Is it near the end of the first book, when the author realizes just one book won’t tell the entire story?

Perhaps it’s when the author is writing the epilogue for book one and gets the urge to continue the story with one of the other characters from the first book?

Or, is it when the author receives great reviews, stating the readers’ desires to read more about a certain character, setting, or event?

Whenever it happens, I say it’s a good thing. If you’ve enjoyed writing book one and you have your audience engaged for one reason or another, then by all means consider writing a series.

That’s how I came to be writing the Simon Says series. (Which turned out to be four books! Simon Says, Truth or Dare, Tug of War, and Cat’s Cradle).

In honor of my father’s birthday on May 5th, you will find the series FREE in e-book format on Amazon for that one day, only.

Here’s an easy way to get all four books. Use this link, http://www.brendapoulosauthor.com which will take you to my website. Scroll down and click the BUY NOW button. It will take you to my Amazon page, where you can scroll once more to the books and “purchase” your free copies.

As always, a reminder that authors do value your comments. So, when you’ve finished reading, please go back to my Amazon page, scroll down, and leave a review.

Happy Birthday, Dad!