GETTING PRIORITIES STRAIGHT

 

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Life is full of twists and turns, events, obligations, friends and family…

This requires us to make priorities and, the choices are often complicated.

If you are a writer, you know that the path to spending time at our craft is often blocked—sometimes by people and events over which we have little or no control.

Recently, I have had to make choices between what I might like to do—even feel called to do—and family obligations.

Because of my parent’s failing health, blocks of time have needed to be reallocated from my writing time to family time.

Because I choose to focus on what they need, writing has had to take a backseat.

As life circumstances change, our priorities change.

Although family was always a priority in my heart, I lost sight of this when I “found” writing, often pushing aside those things in life that were really more important.

Knowing that changes are inevitable and impact one’s deepest values, we must be willing to reevaluate, give up “the dream” for a season, and move in a new direction.

Do I still write during these last stages in my mother’s Alzheimer’s journey?

Of course. But, it has just taken on a different focus.

I Remember the Seasons is a work of the heart.

I will never forget the look on my mother’s face when she thumbed through the book and realized it was dedicated to her and Dad.

That one beautiful memory of her smile will last a lifetime.

These Have Helped Me

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I Hope You Find These Useful, Too:

Create Space Marketing Copy Essentials

https://www.createspace.com/Services/MarketingCopyEssentials.jsp

 

See the KDP YouTube page here (https://www.youtube.com/playli=

st?list=3DPLE1Y2pbwRpkgh9fe4P8hKGJ55s2x4oZz7) to learn what high resolution=

images are, why they are important to the overall quality of your book, and how to create them.

 

Read about creating a prologue or an epilogue at (https://forums.createspace.com/en/community/community/resources/= blog/2017/06/05/do-you-need-a-prologue-or-an-epilogue).

 

CreateSpace How-to Resource Guide: https://www.createspace.com/Special/Ente=

rprise/Publisher/submission_guidelines.jsp

 

KDP How-to Resource Guide: https://kdp.amazon.com/help?topicId=3DA2MB3WT2D0=

PTNK/?ref_=3Dkdpgp_e_us_en_f-11-csp

 

KDP Help Pages: https://kdp.amazon.com/help?ref_=3Dkdpgp_e_us_en_f-13-csp&l=

anguage=3Den_US

 

Facebook: https://www.facebook.com/KindleDirectPublishing?ref_=3D21

Twitter: https://twitter.com/AmazonKDP?ref_=3D20

YouTube: http://www.youtube.com/amazonkdp?ref_=3D16

Scammers, Opportunists, or Angels of Mercy?

 

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I get emails every day from companies who promise to help with the publishing, marketing, and promotion of my books. Whether you are self-published or traditionally published, I am sure that you are on their radar, also.

I admit that a few months ago, I fell prey to one of these companies. Once they had my money, I never got updated or any kind of personal acknowledgment to any of my questions.

I still get their daily emails, though, with more offers to perform all kinds of tasks that I can do for myself. The problem is, however, these all take time—precious minutes away from doing what we love—writing!

I have promised myself that I WILL learn to play the marketing game. Doing so is always at the back of my mind, like a flesh-eating bacteria.

Admittedly, just the thought of performing marketing tasks tends to steal my creative joy.

I’ve tried rewarding myself for spending a couple of hours each day on marketing. I gained ten pounds this year with such “rewards.”

I’ve also tried setting aside one day per week to work on book promotion.

Now, I have an aversion to Thursdays.

Ah, what to do.

My suggestion? Create whatever schedule works best for you and stick to it as best you can. Definitely, don’t give up on marketing altogether because it is just as ESSENTIAL as any other aspect of writing.

Yes, we have to take the bad along with the good. So, beware of so-called “easy fixes” and those who would prey upon your lack of time, sleep, or expertise in promoting your book(s).

On the other hand, many are helpful and fulfill a vital role in the never-ending saga of book promotion.

Do what aspects of marketing you understand, enjoy, or have time for.

Learn something new each week.

Lean on advice from trusted author friends.

Next week, I will publish a list of helpful websites related to this topic. Be sure you have ink in your printer.

Post on Buzzfeed

 

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Another in our list of strategies for selling more books is to submit a post to Buzzfeed. Begin with a clever tie-in to your book. Then, write a short article about your book in a unique format—say a riddle or a quiz about your main characters. For example, “Would Max or Rhoda be most likely to try Scuba Diving?” A crossword puzzle or a word search could also be a possibility.

Anything is fair game as long as it hooks your potential reader!!

Do An Interview

 

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Another way to uniquely promote your book and create more sales is to do interviews. Opportunities to do radio, newspaper, and magazine might be more realistic at first. However, do a great job and you may be invited to do a podcast or television interview.

Many of us are members of Goodreads—if you’re not, you should be! This site invites author interviews after a short submission process, including writing a short blurb about why the author feels his or her interview would be interesting to their readers.  (Is there something unique about you or your writing that readers would like to know about?)

Even More Powerful: Video

 

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We have talked about the video blog, but here I am referring to creating a book trailer or perhaps even something more creative.

Let’s say you’ve written a teenage girl-focused book on wardrobe essentials. You could create a series of tutorials including color and fabric selection, mixing and matching styles, hairdos, etc. Or, for a book on soccer, a series of tutorials on strategies for making goals. Once done, publish them on YouTube and your other social channels.

Freebies

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It’s no secret that people read reviews from consumers on everything from mattresses to restaurants.

It’s the same with books. Even more so.

So, why not offer potential reviewers something free for writing a review of your book?

This “freebie” can be anything from a free copy of the book to a world cruise (Ha! Just kidding.)

Where to find these reviewers?

Look for books similar to yours that display a “Top Reviewer” badge. These are usually people who are willing to take the time to write a helpful review.

The Boxed Set

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Many readers like to read books in a series.

But what if you haven’t written a series?

What if, like myself, you have written standalones?

A great strategy I will be using in the next year, is the creation of a boxed set of three of my books. Runaways, The Choice, and Simon Says will be packaged as a “set” and given special pricing.

Ideally, sets should have something in common, such as: written in the same genre, taking place in a similar location or time period, and so on.

My three books all have the same basic theme: forgiveness, so they will be advertised as such.

Just another strategy to keep those books flying off the shelves.

The Right Words Are “Key”

businessman with a cup of coffeeAs we continue to take actions to drive sales to our sites, our discussion naturally turns to keywords.

Simply put, keywords are the words a prospective reader would type into the search bar in order to find a book on a topic or in the specific genre they are looking for.

If you have included these words into your headline, description copy, and your pages, your book will be “found.”

If you don’t include searchable keywords, the feisty little web crawlers will, in essence, crawl right on by and continue to search until they have discovered someone else’s website, book page, etc. Yikes!

The suggestion is that we narrow down a list of 5-7 keywords and insert them in our copy everywhere—and as often as—we can.

Some day, we may not have to do this. Some day, we may be famous and have a following–readers who require nothing more than typing in our names as they search for our latest books.

But for now, those 5-7 well-chosen words are key. 

All Things Visual: The Video Blog

 

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I mentioned in my last post that we would embark on a short venture together in order to learn to do things that would be visual and thus equate in BOOK SALES, according to the latest “research.”

The first idea I came across is the suggestion that authors create a video blog.

So, instead of writing posts each week, like I do, and pairing them with interesting pictures, we are being encouraged to make videos, upload them to YouTube, and then embed them in our blog posts.

In the videos, we can answer questions, do interviews, recommend conferences, teach writing skills, or endorse our books.

In the visual age, this is just one of many ways to drive sales to our website or Amazon page.

We will explore others in the weeks to come.