genre

Discoverability

Posted on by Brenda Poulos

For the last few weeks, we have been talking about keywords and categories—and why you might want to change them.

I was contacted by someone this week who also republished his books with new covers and titles in order to garner more sales. He said it was well worth it.

However, if you want to save that time and expense, let’s review what you need to do in order to begin where you are and go forward.

Many readers want to “follow” an author. Others like to read “books in a series.” 

So, make sure there is a similarity in your book titles. I wrote a series a few years ago in which I used all titles of children’s games: Simon Says, Truth or Dare, Tug of War, and Cat’s Cradle. Sadly, these titles may not have been related enough. 

If I were creating titles, now, I would make sure that one or two of the words are the same in each title. For instance,  Playing Cards; Playing Sports; Playing Instruments. These aren’t intriguing. That’s not my point here. I am simply showing that just by using one or two identical words, the titles show readers these books are in a series.

Covers are much more obvious because we have all seen many examples of these. Even if you are not writing a series, your covers will help your discoverability if they are of a similar color and font. Or, you might have a similar landscape, romantic hero, or murder weapon on the cover. It will be easy to tell they’ve all been written by the same author.

Finally, let’s talk about branding. It you want to sell more books, it will help if you find one genre you like to write and stick to it. For example, A. Author, Writer of Extreme Gore. Though each book has a different story, as long as they contain “extreme gore,” your readers will be able to “find” you. 

Are Re-covering, Re-branding, and Re-titling good options for boosting book sales? I believe they can be. But if you’re not looking to do all that work and spend all that money, simply starting fresh where you are right now, may prove to be the perfect answer for you.

Choosing Your Subtitle

Posted on by Brenda Poulos

A subtitle should tell the consumer additional information that cannot be conveyed by the title alone.

You’ll want to choose one, if possible, because it gives you an additional chance to add more keywords on Amazon.

Keywords are simply the words a person would type in the search bar to identify the kind of book they are looking for.

Authors are allowed to choose ten keywords. These will come from the title, subtitle, back cover blurb, and book description you write for your Amazon sales page.

I wrote down dozens of ideas for the subtitle for my soon-to-be-released book, Justice for Jessie. I decided on Forgiving the Unforgivable because it further described my book, along with being “catchy”—at least to me. It was also short and sweet, making it more memorable. 

Remember: Your subtitle should represent the genre in which you write, mine being Christian Suspense.

Can You Say It In Three Minutes?

Posted on by Brenda Poulos

Are you able to pare your story down to three to five sentences?

Can you say it smoothly within three minutes?

The sole purpose of a pitch (the in-person conversation with an editor or publisher) is to convince them to give your story a look.

Be sure your pitch includes:

Hook: Why they should read your book. 

Synopsis: What the story is about. (Be sure to include the title, length, and genre of your novel). Your

target audience; and where it fits in the market (Titles of books similar to yours—and why yours will be different); and your bio.(including why you are qualified to write the story and what you are willing to do to promote your book after it is published.)

Remember to take your business card with you. You don’t want to be writing down your information on a gum wrapper while going out the door!

The Query Letter

Posted on by Brenda Poulos

As promised, I read about query letters in several sources this week. Here’s what I learned. All in one place.

Note: you can send a query letter in an email -OR- standard letter. Put QUERY in the subject line, if using an email.

Use a professional font. Nothing quirky. No color. No cartoons or pictures. Your writing—and only your writing—should be used to make your query stand out amongst others. 

Include your personal contact information in a header (if using a standard letter) or at the end (if submitting by email).

Create a strong hook and place it in the first sentence of the first paragraph. Its purpose is to get the reader’s attention and inspire them to keep reading. 

This should be followed by a synopsis, or overview of the storyline or main points and key elements of your book. This may include setting, characters, style, and genre.

The synopsis should be followed by the addition of your credentials: List your published works, including publications, websites, short stories, and so on. If you have educational achievements, add those, also—especially if your book and your achievements are related. 

Close your letter with a statement of gratitude for the person taking the time to read your letter. 

A physical letter should have a place for your signature.

Suggestions: Address to a specific agent and use the agent’s name throughout (not: Dear Agent). Use block formatting. Double-space between paragraphs; single space within. Left-justify. 12 point.

Use your real name, even if you publish under a pen name.

Hope this is enough to get you started, but not so much as to be overwhelming! 

Famous Pen Names and How to Choose Yours

Posted on by Brenda Poulos

  • Although authors can register copyrights for work created under a pen name, remember that this reduces the length of time the copyright will be active.
  • Using a pen name doesn’t protect you from lawsuits, taxes, or anything else.
  • You can acquire a trademark for a pen name. (But not your own real name!)
  • You can legally sign contracts using a pen name.
  • Don’t use another author’s pen name or real name.

Peruse this list of famous pen names: J.K. Rowling, Dr. Seus (this one is a registered trademark, also), Lee Child, Mark Twain, George Orwell, Lewis Carroll, and Lemony Snicket.

Choosing a Pen Name:

  • Choose the right age. One that appeals to your readers. You might use a list of baby names of your target year, or one or two years older.
  • Choose names that fit your vibe and genre. Amazon is a great place for ideas by looking for author names in your genre.
  • You’ll want to own the internet domain and social media handles for your pen name. Go to siteground to see if your choice is available. Be sure to check under both .com and .org.
  • Use a name that is easy to pronounce, spell, and remember.
  • Make sure the name you choose isn’t identical or similar to another writer’s.
  • Sign up for social media sites using the pen name, even if you don’t use them right away.
  • Choose a fake photo. How? Go to Generated.photos/faces. (You can choose age, gender, skin tone, eye and hair color, emotion). Note: The free versions cannot be used commercially.)

More next week…

Reading and Writing

Posted on by Brenda Poulos

Writers like to read. Need to read.

Not just pleasure reading, which is a “given”.  But also reading about writing. The craft. Punctuation and grammar to be sure, but also reading about genres, point-of-view, voice, character development, plot and hundreds of more things we need to consider—need to master—in pursuit of excellence in writing.

James Scott Bell’s How to Write Dazzling Dialogue and Steven Pressfield’s Turning Pro are two books to add to your library.But don’t forget to pleasure-read, too. 

“All work, and no play, makes Jack a dull boy.”

I read that somewhere…

Five Things Writers MUST Do

Posted on by Brenda Poulos

I would say there are about twenty-five things writers need to do, but these top five are ESSENTIAL:

1- Know your audience and write for them.  I don’t write YA, but if I did, I would have to learn my readers’ interests… their unique vocabulary… popular phrases… wardrobe and hairstyle preferences… everything there is to know about them. No one—no matter how much they love to read—will invest the time in reading what doesn’t interest them or reflect their dreams and aspirations.

2 – Read. First and foremost, a good writer reads. Get to know what’s out there and how other authors approach their craft. All the while, read for fun and pleasure, too. After all, fiction writers must be able to offer their readers an enjoyable reading experience.

3 – Learn the writing “rules.”  Read books on plot, style, character, etc. Go to conferences. Talk to other writers. Ask someone to mentor you. (Don’t worry, after you learn the rules, you can grant yourself permission to break them!!! I’ll clarify. Don’t break all of them all of the time. Be careful. Pick and choose as you find your unique “voice.”)

4 – Make every word count. Be precise. I use a an average vocabulary because I want my readers to enjoy my stories and not have to look up unfamiliar words. I think this is good advice for most fiction. However, I can see that Sci-fi and some other genres may want to use a different standard. By reading other books in your genre, you will learn what to use for your specific story.

5 – Edit, Edit, Edit.  Mistakes in spelling, grammar, and punctuation stand out like a sore thumb and draw attention away from your story. Even though no book is perfect, you don’t want to be embarrassed by mistakes. Take your time. Use an editor, but also read through your own work several times before sending it off to them.genre

Promote Your Book

Posted on by Brenda Poulos

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Back to our research on book promotions for Indie Authors:

The article I mentioned in my past blog recommended three companies: Books Butterfly, Kindle Nation Daily, and Bargain Booksy.

I went to each of these sites. I scouted around for different promotions, cost, layouts, ease of use, and overall appeal for readers.

Of the three, I found that only https://www.Bargainbooksy.com ticked off all of my boxes.

The other two were unappealing, expensive, and didn’t offer what I wanted for my specific genre. Feel free to visit those websites and check them out. 

I read the general information on Bargain Booksy as well as followed links they supplied for examples, additional information, and customer reviews.

First of all, their site is attractive and fairly straightforward. They supply a handy chart of genres and the cost of advertising for each genre. 

They claim over 305,000 registered users. They also say that a Bargain Booksy feature will help drive sales of your e-book, find a new audience of readers, generate reviews, and improve your book rank on retail sites.

With a paid promotion, your book will be in their daily email of Kindle readers who have expressed an interest in your genre.

They will link your book on Bargainbooksy.com with Kindle, Kobo, Apple, and Nook.

Your promotion will feature your book’s front cover and a short description.

You must price your book between .99 and $5.00 for the length of your promotion. (There are articles that explain how to do this.)

Your book will be in a daily newsletter to over 294K combined subscribers of all genres AND a customized email to readers of your specific genre. [Each with book cover, purchase links, description, and price.]

Additionally, your book will be featured on the Bargain Booksy website and their Facebook Page, which claims 20K followers.

Note: There is a Deal of the Day Premium feature which has different pricing, but it is only for these four genres: Romance, Mystery, Fantasy, and Science Fiction. See their site for details. 

Audiobooks can be promoted on their sister site,  https://ReadingStacks.com 

Genre???

Posted on by Brenda Poulos

 

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The first time I mentioned to someone that I wanted to become an author, I was asked what genre I was interested in.

Genre???

I didn’t even know what genre meant!  That’s how new I was to this whole writing thing!!!

In case you are new—and we all have to be at some time—here is a common definition:

A genre is a category of composition. Within each genre, pieces have similarities in subject, style, and form. 

Here is a current list of major writing types:

FICTION:

Classic, Crime, Drama, Fable, Fairy Tale, Fan Fiction, Fantasy, Folklore, Graphic Fiction, Historical, Horror, Mystery, Mythology, Realism, Science Fiction, Short Story, Suspense, Tall Tales, Westerns

NON-FICTION:

Biographies, Essays, Personal narratives, Textbooks, Self-help, Journalism

When you begin to write, it is good to have a clear picture of your genre. (Most people write in the genre they most like to read, but that is not always the case.)

If you are writing because you love to write, first and foremost—if self-fulfillment or getting your message “out there” is the motivating factor, then you are free to write in any genre you’d like.

However, if your primary motivation is to make money, then consider the following as they are the most widely-read genres:

Contemporary Romance

Mystery-Suspense/ Thriller/ Horror

Fantasy and paranormal

Young Adult

Science Fiction and Magical Realism

In the coming weeks, I will attempt to feature each of these genres in this blog.

Remember:  Knowing our genres will help us understand our reading audience—one of the most important factors contributing to our success as writers.

 

The Right Words Are “Key”

Posted on by Brenda Poulos

businessman with a cup of coffeeAs we continue to take actions to drive sales to our sites, our discussion naturally turns to keywords.

Simply put, keywords are the words a prospective reader would type into the search bar in order to find a book on a topic or in the specific genre they are looking for.

If you have included these words into your headline, description copy, and your pages, your book will be “found.”

If you don’t include searchable keywords, the feisty little web crawlers will, in essence, crawl right on by and continue to search until they have discovered someone else’s website, book page, etc. Yikes!

The suggestion is that we narrow down a list of 5-7 keywords and insert them in our copy everywhere—and as often as—we can.

Some day, we may not have to do this. Some day, we may be famous and have a following–readers who require nothing more than typing in our names as they search for our latest books.

But for now, those 5-7 well-chosen words are key.